DAIR Culture Fashion Show

For DAIR, fashion is never just about what you wear. DAIR is more than fashion. DAIR is personality. DAIR is culture.

With the latest collection, DAIR design invites  you into the world and culture of the brand. A world that revolves around individuality, diversity, self-confidence, kindness and the freedom to express exactly who you are. Culture is often defined by where we come from: our origins, traditions, music, food, and history.
But culture is also something we create ourselves. The culture of DAIR design is all about creating your own traditions. It’s about the attitude you radiate, the people you surround yourself with and the way you stand in the world. The new collection translates this philosophy into fashion through different personalities within the DAIR universe.
From the bold and rebellious energy of the DAIR BADDIE to the sophisticated, rugged stance of the DAIR STAR and the extravagant, uncompromising glamour of the DAIR SUPERSTAR. Different personalities. Different expressions. One culture.

At the heart of it all is a simple belief: our differences should not divide us, but rather make our world more interesting. This event is set up as a complete night out. When the show ends on the catwalk, the evening is far from over. Guests are invited to continue the experience at an amazing after-party, celebrating together with music, energy, and the DAIR spirit.

Throughout the evening, visitors can also discover the DAIR Pop-Up Store, which features some of the brand’s most popular gems and statement pieces. Whether you come for the fashion, the party, the people or simply to experience something new: DAIR invites everyone to be part of the culture. And this is not the night to play it safe.

THE DRESS CODE: That great outfit you wore before, but that deserves a real comeback!
DAIR stands for you and me together – welcome to the DAIR culture. P.S. Don’t forget your dancing shoes!

Website DAIR Fashion